At its simplest definition, data quality refers to the accuracy, currency, organization, and usefulness of any types of data. Data quality is a way of measuring these desirable qualities of different types of data, and of identifying areas that need improvements. The principles of data quality management can be applied to various kinds of data, such as transactional data, customer contact data, and supply chain data.
Data quality is a definite concern for businesses with concerns for customer relationship management and continuing improvement of targeted marketing efforts. The main tools of data quality management include content management systems and customizable database software. One of the best ways to improve the quality of your business’s data is to enhance and adjust … Read the rest