If you own a business and haven’t yet added mobile marketing to your overall promotional efforts, now’s the time to act. Mobile Internet use is growing at a much faster rate than desktop computing, and it’s estimated the vast majority of the population will own a mobile device within the next decade. Your customers and your direct competitors are using smartphones and tablets to look up information, and you’ll want to reach them with your marketing messages on these platforms.
The Widespread Popularity of Mobile Search
According to recent statistics, up to 35% of all online searches are on mobile devices, and up to 60% of those searches are for information related to products or services. A number of … Read the rest